My essay on how the aesthetic of minimalism is used as a selling tactic on Instagram, for Real Life, was included on Frieze Magazine’s Weekend Reading list, thanks!
Tatum Dooley unpicks how Instagram influencers deploy a minimalist aesthetic: ‘Minimalism, or pseudo-minimalism, turns out to be a handy undercover vehicle for consumer obsession: aesthetically pleasurable, and suggestive of high-minded austerity, it obscures its own extravagance. It signals virtue while suggesting that beauty and the good are one and the same.’
